Sportsbook rollout across Alberta
Kambi Group has signed a multi-year agreement with Pure Casino Entertainment to provide its Turnkey Sportsbook solution across the operator's retail and online channels in Alberta, Canada.
Under the partnership, Kambi will support sports betting operations at several Pure Casino Entertainment properties, including venues in Calgary, Edmonton and Lethbridge. The agreement also covers the launch of online sports betting through the PureCasino.ca brand following the opening of Alberta's regulated market on July 13, 2026.
The deal also includes the possibility of expanding to additional casino locations after Pure Casino Entertainment's parent company, Indigenous Gaming Partners, recently acquired three more properties in the province.
Focus on product quality
According to Kambi, Pure Casino Entertainment selected its sportsbook platform based on the quality of its end-to-end solution, which combines global trading capabilities, player engagement tools and extensive experience in delivering retail sportsbook operations.
Executive comments
Werner Becher, CEO of Kambi Group, said:
"We are delighted to be growing our footprint in an important region for Kambi with a partner with the heritage and expertise of Pure Casino Entertainment. They share our commitment to deep and engaging sports betting experiences, and we look forward to delivering on this partnership’s potential for their customers throughout Alberta."
Brad Belhouse, CEO of Pure Casino Entertainment, added:
"As we prepared for the launch of Alberta’s regulated online market we knew selecting a sports betting partner that could offer the right combination of product quality and regulatory certainty was paramount. Kambi’s proven track record made them the clear choice, and we are excited to capitalise on the sports betting opportunity online and across our Alberta casinos."
