A strategic landing in the Peruvian market
The company held an exclusive event on April 28, marking the beginning of a new stage for its expansion in the country.
The evening brought together 200 attendees, including representatives of the industry, players and media, turning the venue into a true showcase of innovation, entertainment and technology applied to gaming.
The S55J cabinet was the main protagonist of the night
At the center of the experience was the premium S55J cabinet, equipped with a 55-inch 4K curved screen, which captured the attention of attendees and became one of the great attractions of the launch.
Guests were greeted with a welcome cocktail and then participated in a dynamic agenda with interactive experiences, prizes and live shows.
Local entertainment and interactive experiences
The day also incorporated recognized figures of Peruvian entertainment. Comedian Fernando Armas gave a special presentation for attendees, while streamer Matt Keelan gave real-time demonstrations, showing how Amusnet titles can be enjoyed on both mobile devices and new physical machines.
A multichannel strategy that connects the physical and digital
Beyond a new product launch, the event highlighted Amusnet's multi-channel strategy. The company seeks to move its most successful online titles to the physical environment, allowing players to access familiar and consistent experiences on different platforms.
This integration allows us to take advantage of the recognition achieved in the digital channel and transfer it to the land-based casino, expanding the reach of its products and strengthening both the link with players and brand positioning.
The ribbon cutting marked the official start
One of the highlights of the evening was the inaugural ribbon cutting. A select group of players had the opportunity to be the first to try out the new machines and received exclusive benefits, including online rewards and branded merchandise.
The action reinforced the concept of integration between digital and face-to-face environments, one of the central axes of Amusnet's strategy.
Launch Voices
Juan José Castillo, Director of Amusnet Peru said:
“This launch marks a key milestone in our expansion in Peru. We are not only introducing new machines, but also bringing the Amusnet experience closer to players who already enjoy our titles online now also within the casino environment. And there is no better setting for this than Atlantic City, a benchmark in the country’s entertainment scene, with a prime location in Miraflores and a high-end offering that elevates the overall player experience,”
By his side Nicomedes Ponce, Deputy Product Manager at Atlantic City said “For Atlantic City, Amusnet is an important partner in our online casino. When we were presented with the opportunity to bring their experience to the land-based casino, it was clear to us that we wanted to be among the first to incorporate their machines in the country, because we are convinced of the potential of their product and we wanted our land-based casino guests to enjoy it as well.
This joint launch responds to that vision, and today we are already seeing positive results in the first weeks. We are very satisfied with the reception and we are confident that this new proposal for the physical world will set a new standard in the gaming experience,”
A long-term commitment to Latin America
This milestone represents a strategic expansion for Amusnet and strengthens its presence in both digital channels and the face-to-face segment. The initiative is part of a broader plan that includes actions before and after the event to continue promoting the visibility of new products and consolidate the brand's presence in one of the most dynamic markets in Latin America.
