Safari Simba is more than just another game release. It’s a strategic, co-created product built in close collaboration with regional partners. As Elene Adeishvili from SmartSoft’s game Commercial Team puts it, “Game development at SmartSoft is a true team effort. Our teams work hand in hand to constantly set new trends, with the goal of always launching high-quality games consistently.”
“One standout feature is the customizable scatter symbol,” explains Michael Ratiani. “This allows operators to insert their own branding directly into the game, creating a localized, branded experience that feels unique to each partner. ”
Built Together. Grown Together.
SmartSoft’s approach with Safari Simba reflects its broader philosophy: true partnership. By co-creating games with operators and shaping experiences around local insights, the company ensures deeper engagement and better performance—for both the game and the business.
“Such games are collaborative products,” adds Ratiani. “When both sides feel ownership, they’re more invested in its success. That’s how we grow together—on both game performance and the business side.
”Already part of the company’s popular Spin&Win network promotion, Safari Simba has seen early traction in the market. With built-in gamification layers and promotional tools designed specifically for the region, the game stands as another strong addition to SmartSoft’s expanding portfolio.
“Whether through branded tools, local insights, or promotional support—our approach is always the same: co-build, co-win. That’s true partnership,” says Elene Adeishvili.
