Clarion Gaming has revealed what it describes as “explosive numbers” following the opening of registration for ICE Barcelona 2026, the largest and most influential gathering in the global gaming industry. Registration is now live at ICE Gaming.
Record Registrations Within 24 Hours
The response to ICE Barcelona 2026 has been unprecedented. Jody Frost, Head of Marketing at Clarion Gaming, stated: “Within the first 24 hours, 1,266 industry professionals from around the world registered to be part of January’s celebration of this incredible industry.”
Frost added: “The response has remained consistently strong, and we are currently 10% above the record-breaking numbers from the 2025 show. We are in uncharted territory in terms of potential attendance, and all signs point to an extremely positive January event.”
International Marketing Campaign: “Growing the Power of Play”
The creative campaign ‘Growing the Power of Play’, driving the international promotion of ICE Barcelona 2026, celebrates the role of exhibitors and visitors in nurturing, cultivating, and growing every sector of the gaming industry across all jurisdictions.
Stuart Hunter, Managing Director of Clarion Gaming, explained: “Every defining game, every innovation, and every adaptation of new technology has been showcased at ICE. Whether it’s planting seeds of innovation, pollinating ideas, or cultivating connections, ‘Growing the Power of Play’ captures the essence of the ICE experience.”
ICE Barcelona: The Global Gaming Hub
ICE Barcelona, part of World Gaming Week (January 18–23), is recognized as the largest international gathering of leaders, deal-makers, and innovators in the gaming industry. During this week, Barcelona becomes the epicenter of global gaming, influencing the future of the industry worldwide.
Hunter added: “Industry leaders, regulators, and influencers increasingly view ICE as a non-negotiable ‘must attend’ event. We are proud that our attendance figures are independently verified, providing a level of transparency rarely seen in gaming trade shows.”
Historic Attendance Records
The ICE 2025 and co-located iGB Affiliate events broke records:
- 59,101 unique attendees combined (ICE + iGB Affiliate), surpassing 52,345 in 2024.
- 50,019 unique attendees at ICE (+11% year-on-year).
- 9,082 unique visitors at iGB Affiliate (+24%).
- 107,664 total visits, measuring person-days at Fira Gran Via Barcelona.
Top 9 countries by attendance:
- Spain: 8,954
- United Kingdom: 6,518
- Malta: 3,074
- Cyprus: 2,328
- Ukraine: 1,938
- United States: 1,730
- Italy: 1,496
- Bulgaria: 1,252
- Germany: 1,157
These numbers reaffirm ICE Barcelona as the world’s leading gaming trade show, setting new international attendance records and demonstrating its ongoing influence on the future of gaming.
