Kambi Group plc, the home of premium sports betting solutions, has agreed a multi-year partnership with ComeOn Group to integrate Odds Feed+, Kambi’s premium odds feed solution, into ComeOn’s award-winning proprietary sportsbook platform.
A leading international igaming and sports betting operator, ComeOn will gain seamless access to Kambi’s library of high‑quality odds, including market‑leading esports odds powered by Kambi’s esports division Abios, enabling the group to further elevate its global sportsbook offering in line with its sportsbook growth strategy. Active across several locally regulated markets including Denmark, Sweden, Ontario and the Netherlands, ComeOn was ranked 21st in EGR’s most recent Power 50 list in 2025.
Odds Feed+ is Kambi’s premium odds feed solution, delivering actively managed and traded odds sharpened by its €17bn global liquidity to ensure exceptional precision and strong margin performance. Kambi’s growing suite of AI‑powered odds enhances pricing accuracy and trading efficiency, while low‑latency delivery powered by official data sources ensures real‑time odds and a smoother betting experience.
Designed with flexibility at its core, Odds Feed+ allows operators to build a bespoke odds package from Kambi’s extensive catalogue, ensuring the service aligns seamlessly with the operator’s market‑specific strategies, player expectations and long‑term growth ambitions.
Werner Becher, Kambi Group CEO, said: “We are delighted to welcome ComeOn Group as our latest Odds Feed+ partner. Odds Feed+ is built on the principles of quality, choice and trust, and this partnership reflects the confidence leading operators place in Kambi’s odds service. By combining market‑leading pricing with the flexibility to scale and tailor their odds package on demand, ComeOn will be equipped to deliver a world‑class sportsbook experience to players across their markets.”
Juergen Reutter, Chief Executive Officer of ComeOn Group, said: “By integrating Kambi’s data capabilities into our ecosystem, we are further enhancing our proprietary multi-feed sportsbook platform, with a particular focus on the market-leading esports coverage provided by Abios. This allows us to double down on our commitment to provide hyper personalization and localized player experiences. We continue to grow the Sportsbook part of our business as per our strategy, powered by our in-house platform which gives us the agility to connect to a variety of leading data providers. This ensures we can continue to differentiate our local offerings and provide a superior experience to our players in each market.”
