James Boje, Managing Director – EMEA, said “It’s all about what’s inside’ was our message going into the show; making deeper connections, evolving legends, offering new visions and a glimpse of what’s next for gaming floors. The passion and innovation of Aristocrat’s global design studios was laid bare and operators responded with great enthusiasm. With so much on offer to take in, it’s been a challenge to condense all the highlights into a shortlist.
“Alongside significant opportunities realised for the new Helix™ XT cabinet, casino partners have got well behind the renowned Dragon Link™, Lightning Link™ and Mighty Cash™ iterations and Gold Stacks™ 88 Link, whilst also showing very keen interest in the flame55™ games, Game of Thrones™ Fire & Blood and Buffalo™ Diamond. The Helix™ Tower configuration was also in high demand, with existing, new and forthcoming games all generating orders.”
Following overwhelming feedback on a number of new concepts displayed at ICE, Aristocrat has already begun the process of fast-tracking their release into European markets. One such example is Lucky Fortune™ Link, an Asian-themed linked progressive combining an innovative ‘Picture Pays’ mechanic with the proven Hold & Spin feature inspired by Lightning Link.
“Significant progress was also made in non-casino segments,” continued Mr. Boje. “The expanding range of Spanish Salon games were broadly well received, prompting the renewal of two distribution agreements with key Iberian partners. And the growing collection of Ovation™ Bingo games also proved extremely popular with visitors”.
He concluded: “ICE 2019 yet again delivered another milestone in Aristocrat’s on-going growth within the EMEA region. Relationships with our partners have been strengthened and we now remain focused on delivering on the promises made.”
