As part of the agreement, SIS will provide the BetMakers network of online Australian bookmakers with access to its market-leading supply of pictures and data of British and Irish greyhound racing.
SIS’s greyhound portfolio consists of more than 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal.
The deal ensures BetMakers can offer its operator partners with regular short-form betting opportunities on live greyhound racing, designed to help increase engagement and drive incremental revenues.
Todd Buckingham, BetMakers CEO, said: “We’re thrilled to have secured this distribution deal with SIS, which will give our operator customers access to the best and most exciting greyhound races from the British Isles.
“These quick-fire betting events are proven to help drive customer engagement, and we’re confident that they will help drive betting revenues.”
Sandra McWilliams, Sales Director at SIS, said: “Partnering with BetMakers marks another important step in our efforts to further improve our global footprint and deliver our services to operators all over the world.
“Our portfolio of top class British and Irish greyhound racing will complement BetMakers’s existing offering and provide even more opportunities for their Australian operator partners to attract and retain customers.”
