SkyCity has launched its skycitycasino.com a few months after it originally announced its plans to enter the iGaming space in a bid to adapt to the ever-changing gambling environment.
As mentioned above, SkyCity is operating its online casino through its Maltese subsidiary. The company is using platform, casino content, fully-managed services, front-end development, CRM, and compliance and marketing by GiG.
Prior to venturing into the online gambling field, SkyCity operated land-based casinos in New Zealand and Australia.
Of the recent launch of their online casino, SkyCity CEO Graeme Stephens said that while they do not expect any immediate material impact on their revenue, the move represents “another step on our journey of pursuing opportunities to grow and diversify our earnings, addressing a new, fast growing industry which is highly complementary to our land-based activities and offering customers a multi-channel gaming experience.”
SkyCity and GiG first announced their partnership this past May. The casino operator chose to operate its online casino from Malta so as to circumvent New Zealand’s gambling law, under which the state-run Lotto and TAB are the only two authorized providers of online gambling services from within the territory of the nation.
