MoPlay´s CSO uncovers the key to player loyalty ahead of ICE VOX
(London).- Consolidation may not hold all the answers to the growing quest for customer loyalty, according to Nyreen Llamas, Chief Strategy Officer at MoPlay, as she prepares to discuss the ins and outs of player engagement at this year’s ICE VOX (5-7 February, ExCeL London, UK) as part of a dedicated stream, entitled 'Customers will never be loyal in today’s market as they were in the past. The only solution is consolidation’.

