ESPN and Caesars Entertainment Announce Innovative Collaboration for Sports Betting Content
(Las Vegas and Bristol).- ESPN is joining forces with Caesars Entertainment (NASDAQ: CZR) to bring the best in sports betting news and entertainment content to fans around the world. The deal includes building a new ESPN-branded studio at The LINQ Hotel & Casino in Las Vegas, where sports betting-themed content will be created, along with segments for ESPN's recently launched sports betting-related show, Daily Wager. Caesars' data and branding will also be integrated across ESPN programming within the coming weeks for use across ESPN's content.
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