"Jingle bets: how to increase revenue in January" by Uplatform
December is a joyous holiday season in many cultures, filled with celebration, laughing, and the need to buy presents for loved ones. The cost of living, increased expenses in December, and overall workload has not stopped the betting and gambling websites' profits from rising. The FIFA World Cup, which took place in November and December, contributed massively to this increase in revenue. 2022’s World Cup was the first held in the Middle East and the first held in the winter. The FIFA World Cup is a significant event that draws many regular and new bettors (more than 30%, according to Uplatform's figures). But, after this month of celebration, comes January, which, while also a month of celebration, brings with it new year challenges. How can you leverage this rare occurrence, retain players after the event, and boost your January revenue?

